NESCAFÉ, Nestlé's most widely distributed coffee brand and one of the world's favorites, is working with coffee farmers to support them in their transition to regenerative agriculture, while accelerating its 10-year work under the Nescafé Plan 2030, which aims to enable the brand to become increasingly sustainable through increasingly impactful operations. 100% of Nescafé coffee is sustainably sourced, and the brand aims to reach 20% of its coffee from regenerative agriculture by 2025; 50% by 2030.

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The Nestlé Coffee Academy, a space dedicated to coffee culture, certified by the Specialty Coffee Association and staffed by a team of experts, further underscores Nescafé's commitment to achieving its 2023 goals. It offers training on the entire coffee supply chain, including botany, roasting, extraction, sensory analysis, and much more. Professional clients from the Horeca channel are hosted, practical courses are organized, and digital training content is created.