Lavazza's history is that of a company that for over 120 years has pursued a business vision centered on passion for its work, its product, coffee, and the local area in which it operates.

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Values have been embedded in Lavazza's DNA since its founding in 1895, and have been perpetuated by four generations of entrepreneurs. Every family member involved in the company has contributed to its growth, transforming it into what it is today, remaining faithful to the values inherited from Luigi Lavazza: passion and innovation.

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"It's about doing business with the heart," said Emilio Lavazza, and even today this phrase remains the company's motto, which over time has grown along a sustainable path, for its employees and for the local areas in which it operates.