Can you imagine 20 billion? Three times the number of people on planet Earth? Well, that's how many liters of water pass through BRITA filtration systems every year. But that's not the only impressive number from this German company founded in 1966 by the visionary Heinz Hankammer: more than 2,000 employees worldwide, a €600 million turnover, 30 subsidiaries (including a major one in Italy), and products in 70 countries.

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All this makes BRITA the specialist in water intended for human consumption, but also used as an ingredient in coffee preparation. While the concept of treating water arose from the need to protect the machine from limescale, over time there has been an awareness of the influence water has on the sensory characteristics of the drink, and therefore that every coffee deserves the water it deserves. Therefore, technology capable of preventing limescale buildup isn't enough; instead, the availability of specialists who can offer the best advice is essential. And in this, BRITA proves to be extremely attentive and efficient, thanks to a network of consultants and water experts who are always available.